Course Description

Master the art of attracting customers online! This comprehensive digital marketing course equips you with the tools and strategies to thrive in today's digital landscape. Learn to leverage various online channels to build brand awareness, generate leads, and drive sales for your business.

What you will learn

• Digital Marketing Fundamentals
• Content Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Email Marketing
• Analytics and Measurement

Essential Knowledge

This course is designed for beginners with no prior digital marketing experience. However, basic computer literacy and a general understanding of the internet will be helpful.

Here's what will be beneficial:

• Internet & Social Media Savvy: Familiarity with navigating websites and using social media platforms will provide a foundation.
• Basic Marketing Concepts: A rudimentary understanding of marketing principles like target audience, brand positioning, and marketing channels can be advantageous.

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